Hyderabad, Mar 31: Beyond Appliances, India’s pioneering smart kitchen technology brand, has announced the launch of its first-ever experience store in Hyderabad, marking a significant milestone in its omnichannel expansion journey. The launch is driven by strong, sustained demand from the region, where the brand has already built a meaningful presence through its online channels, with Hyderabad ranking consistently among its top three markets by e-commerce revenue.

Located in Kompally, the experience store is designed around a real-kitchen environment that allows customers to interact with Beyond Appliances' product range firsthand — from its Android-powered chimneys and the Plug 'N' Play Chimney to its hobtops and cooktops. The space is built to demonstrate real-time performance and intuitive functionality, bridging the gap between online discovery and physical experience. The launch builds on particularly strong traction for the Plug 'N' Play Chimney and Smart Timer Hob in the Hyderabad market, both of which address everyday kitchen challenges that resonate strongly with the region's consumers.

Commenting on the launch, Eshwar K Vikas, Founder & CEO, Beyond Appliances, said: “Hyderabad has been one of our strongest markets, and our customers here have shown a clear intent to experience our products before purchase. This experience store is our response to that — it's about accelerating conversions, building deeper trust, and unlocking the next phase of growth in a market that's already delivering strong momentum. We expect to scale to nearly three times our current sales in the region over the next 6 to 12 months, and this store is the foundation for that growth.”

The Hyderabad launch marks the beginning of a larger offline push for Beyond Appliances. The brand is undertaking a multi-city expansion across five cities in India by the end of FY26, with Bangalore, Mumbai, New Delhi, and Hyderabad in focus over the coming six months. Each location is designed to demonstrate what modern kitchen technology can look and feel like, reinforcing the brand’s broader mission to make smart kitchens a mainstream reality in Indian homes.