Kolkata, Mar 30: Jammu and Kashmir Tourism Department marked a significant presence at the India International Travel Mart (IITM), held from 27–29 March 2026 at the Biswa Bangla Convention Centre in Kolkata. The participation highlighted the region’s diverse tourism offerings and reinforced its position as one of India’s most captivating travel destinations.

Representing the department were Rashmi Deepika Razdan, Director – Finance, Tourism Department, and Peer Zahid Ahmad, Deputy Director, Tourism Kashmir. Their presence underscored the department’s commitment to strengthening trade partnerships and expanding outreach in key domestic markets such as West Bengal. Jammu & Kashmir Tourism is the Partner State at this year’s edition of ‘India International Travel Mart’ at Kolkata.

The Jammu & Kashmir pavilion drew considerable attention from travel trade professionals, tour operators, and visitors, offering insights into the region’s unique blend of natural beauty, cultural richness, and experiential tourism. From the serene landscapes of the Kashmir Valley to the spiritual circuits of Jammu and emerging adventure tourism opportunities, the showcase emphasized the region’s versatility for leisure, pilgrimage, and experiential travel.

Speaking on the occasion, officials highlighted Jammu & Kashmir’s renewed focus on sustainable tourism, infrastructure development, and enhanced connectivity. The participation at IITM provided an ideal platform to engage with stakeholders, promote curated travel experiences, and encourage increased tourist inflow from eastern India.

The delegation also held productive B2B interactions with travel agents, tour operators, and hospitality partners, exploring collaborations to design customized itineraries and promote year-round tourism. Special emphasis was placed on promoting lesser-explored destinations, winter tourism, and experiential offerings such as houseboat stays, trekking, and cultural tours.

Visitors to the pavilion were introduced to the region’s evolving tourism narrative—one that combines heritage with modern infrastructure, and tradition with contemporary travel experiences. Informational material, destination presentations, and interactive discussions helped create awareness about the wide spectrum of travel opportunities available in Jammu & Kashmir.

The India International Travel Mart continues to serve as a premier platform connecting tourism stakeholders across India and beyond. Jammu & Kashmir Tourism’s participation not only strengthened its visibility in the eastern market but also reaffirmed its commitment to positioning the region as a safe, accessible, and must-visit destination.

As the event concluded, the delegation expressed optimism about forging new partnerships and attracting increased tourist interest in the coming seasons, further contributing to the growth of tourism in the Union Territory.