BusinessGourab Patra4/7/2026
Apr 07: Lifelong Electronics, a trusted name in consumer technology, announced the launch of ROAR, India’s first Surround-Sound and Karaoke Projector. Designed to seamlessly blend immersive visuals with powerful audio, ROAR aims to redefine the home entertainment experience for Indian consumers. The projector is currently available at a special discounted price of INR 7,999 across leading e-commerce platforms.

ROAR sets itself apart from conventional projectors by delivering a truly cinematic and high-energy experience through its 20W high-bass immersive speakers. While most projectors in the segment are limited to 3W or 5W output, often resulting in flat audio, ROAR offers a rich, room-filling sound that enhances movies, music, and live sports viewing. Whether it’s the thrill of a cricket match or the intensity of a blockbuster film, users can now enjoy a more dynamic and engaging atmosphere at home.
Taking entertainment a step further, ROAR introduces an interactive dimension with its dual wireless microphones, making it ideal for karaoke sessions and social gatherings. The projector also brings a unique “Live Commentary” feature, especially appealing during the cricket season, allowing users to engage more actively with matches. The microphones are equipped with multiple voice modulation options, enabling users to experiment with different vocal styles and create a fun, immersive environment for friends and family.
On the visual front, ROAR delivers a native 720P HD resolution, with support for 1080P Full HD and 4K Ultra HD content, ensuring clarity and vibrant picture quality. It enables a big-screen experience of up to 150 inches, bringing theatre-like viewing into living rooms. With pre-loaded OTT platforms such as Netflix, Prime Video, and JioHotstar, along with Miracast support and App Store access, users can enjoy seamless and instant connectivity to their favorite content.
Commenting on the launch, Ashish Bothra, Category Head – Electronics at Lifelong, said,
“With Lifelong ROAR, we’ve reimagined the projector and upgraded the home cinema into a complete sensory experience. Beyond just visuals, we’ve built a product that also captures the heart-pounding energy of a cricket stadium, the depth of a movie theatre and the magic of a live concert. With its cinematic visuals, powerful audio and dual microphones, ROAR transforms any space into the ultimate destination for cricket fans, movie buffs and experience-seekers.”
Designed with versatility in mind, ROAR also functions as a standalone Bluetooth speaker, allowing users to stream music independently of projection. Its user-friendly design includes an adjustable projection angle, focus control, and Auto Keystone Correction for a hassle-free viewing experience. Additionally, the product features a DIY maintenance slot for easy lens cleaning, ensuring durability and long-term performance.