Oriflame, the Swedish holistic beauty and wellbeing brand, expands its Optimals line with the launch of the new Hydra Radiance Range.

Designed to deliver maximum results with minimal effort, the collection combines the science of hydration, barrier strengthening, and microbiome balance. Suitable for all skin types and sensitivities, the products are dermatologically tested to ensure gentle yet effective care.

Optimals Hydra Radiance unites efficacy, sensoriality, and sustainability in one effortless routine, reflecting the global trend towards skinimalism. With this launch, Oriflame offers a harmonious blend of simplicity and science, making skincare effective, effortless, and suitable for a wide range of consumers - from young professionals managing hectic schedules to parents balancing family and self-care, as well as anyone seeking healthy, glowing skin.

“Skincare should be simple, effective, and something you can trust every day. With the new Optimals Hydra Radiance range, we are offering routines that are easy to follow yet deliver meaningful results, helping consumers feel confident in their healthiest, most radiant skin,” said Edyta Kurek, Senior Vice President & Head, Oriflame India and Indonesia.

The Optimals Hydra Radiance Range is built around three essential pillars of skin health:

• Hydration: Clinically proven 48-hour moisture powered by Niacinamide, Para-Probiotics, and Ectoin.
• Microbiome Balance: Innovative O-BarrierRestore Complex protects and strengthens the skin’s ecosystem, enhancing resilience against pollution and sensitivity.
• Barrier Strengthening: Antioxidant-rich, moisturising actives and O-RadianceShield SPF technology fortify natural defences, reduce visible damage, and support healthy ageing.

The collection features a carefully designed set of products, including:

Hydra Radiance Light Cream – Lightweight, oil-free 48h moisturiser that hydrates, strengthens barrier, and suits oily/combination skin.

• Hydra Radiance Rich Cream – Rich, nourishing 48h moisturiser for deep hydration and comfort, ideal for dry/sensitive skin.
• Foaming Gel Cleanser – Refreshing gel-to-foam cleanser that purifies oily/combination skin without stripping.
• Soft Creamy Cleanser – Gentle, creamy cleanser that removes impurities while keeping dry/sensitive skin soft and hydrated.
• Daily Glow Multi-Protector SPF 50 – Ultra-light, oil-free sunscreen that protects, brightens, and leaves skin radiant with no white cast.
• Eye & Lip Contour Cream – Targeted 48h hydrator that reduces puffiness, dark circles, and refreshes delicate eye and lip areas.
• The Beyond Moisturiser SPF 25 – 10-in-1 day cream that hydrates, boosts glow, smooths, and protects with SPF 25.

With Optimals Hydra Radiance, Oriflame reinforces its commitment to delivering skincare that is effective, time-efficient, and adaptable to modern lifestyles, empowering individuals to enjoy confidence in their healthiest, most radiant skin every day.

The Optimals Hydra Radiance Range is now available on Oriflame’s.