May 07: PAC Cosmetics, has strengthened its portfolio with the launch of the Ever Stay Setting Spray, built for long-wear makeup hold across heat, humidity, sweat, and water. The launch was marked by an exclusive yacht party in Mumbai on 5th May, where the product was introduced in an open-air setting.

The Ever Stay Setting Spray is a lightweight, fine-mist formula that locks makeup in just 5 seconds while delivering a fresh, dewy glow. Designed for long wear across heat, humidity, and long days, the Ever Stay Setting Spray keeps makeup in place without shifting while maintaining a radiant finish. The formula is lightweight and comfortable on the skin, making it ideal for everyday use. It is also vegan, cruelty-free, and paraben-free, making it a skin-friendly essential.

“We wanted to put Ever Stay to the test in real-life conditions. Instead of just claiming that our setting spray sets your makeup for hours with its dual film-forming technology, we created an environment where guests could experience it firsthand in real weather. The results spoke for themselves; our setting spray held up against humidity, sweat, and heat. This wasn’t just a launch; it was a real-world trial,” said Bonish Jain, Founder and Director, PAC Cosmetics.

‘’Ever Stay was designed to do more than set; it’s engineered to endure. As a makeup artist myself, I can surely say that it will solve the issue of makeup not lasting under real weather conditions. Its formulation is absolutely groundbreaking. It not only extends wear but also delivers a fresh, dewy finish. Infused with Niacinamide and Jinshan Rose Pure Dew, it brings together beauty and skincare in a way that truly enhances the overall experience ’’ added Vaishnavi Jain, Head of Product Development, PAC Cosmetics. 

Hosted aboard a catamaran, the event brought together a curated group of influencers and creators from the beauty community, including Shreeradhe, Aashi Adani, Ria Amin, Charul Parashar, Alina Rizvi,  Heli Ved, Shweta Nair, and more. The experience unfolded through live trials, allowing guests to engage with the product as part of the setting rather than through a staged presentation.

Moving beyond a traditional showcase, the experience featured interactive zones designed for real-time engagement. Guests explored the Ever Stay Trial Station to test the product, alongside playful touchpoints such as a beauty-themed tic-tac-toe board, pearl bag charms station, and a celebratory toast to mark the reveal of the setting spray - all encouraging organic content creation and social sharing.

Adding to the experience, attendees walked away with personalized curated hampers designed to extend the brand experience beyond the event, enabling guests to recreate the look and test the product seamlessly in their everyday routines. 

With this launch, PAC Cosmetics continues to introduce products through formats that reflect how beauty is experienced and shared today, creating space for authentic engagement and community-led conversations.