Shalimar Paints Introduces Hero Floor Shield: A Groundbreaking Innovation to Protect Floors, aesthetics is now beyond walls

New Delhi, October 16, 2025: Shalimar Paints, one of the leading players in the Indian paint industry with a legacy of over 120 years, has unveiled Hero Floor Shield, a highly innovative and effective water-based floor coating leveraging self-cross-linking emulsion technology.

The coating not only adds an elegant touch to your home but also safeguards cement and concrete-based floors. In addition, the coating delivers the best-in class performance to prevent fungal and algal growth.

Available in three alluring colour options: Golden Yellow, Terracotta, and Gun Grey, the Hero Floor Shield is highly washable and furnishes a soft sheen finish to the floors, complementing an array of interior styles. Moreover, it is environmentally friendly and offers excellent resistance to abrasion, making it both appealing and durable.

Commenting on the product launch, Mr. Kuldip Raina, MD & CEO, Shalimar Paints, said, “Hero Floor Shield is yet another remarkable addition to our portfolio, reaffirming Shalimar Paints’ commitment to innovation, durability, and aesthetic excellence. Specially formulated to meet the evolving needs of modern homes and commercial spaces, this advanced floor coating sets new benchmarks in protection and performance. Powered by cross-linking emulsion technology, Hero Floor Shield offers superior abrasion resistance and excellent washability, ensuring long-lasting durability. It keeps your floors looking beautiful and well-protected for years, making it a smart choice for consumers seeking enduring value and style.”

Moreover, as a water-based formulation with low Volatile Organic Compound (VOC), it is non-flammable and supports healthier indoor air quality. It is also suitable for diverse Indian climates and dries efficiently under standard weather conditions with 30°C and 60% relative humidity. Available in sizes of 1 and 4 litres, Hero Floor Shield maintains its efficacy for up to three years from the date of manufacture, providing reliability and value in both residential and commercial environments.