~Centered around Korea’s No.1 anti-ageing serum, the campaign reimagines skincare as the foundation of style itself~

May 18: Sulwhasoo, the iconic Korean luxury skincare house rooted in decades of heritage and holistic beauty philosophy, unveils a new campaign with Rhea Kapoor, a name synonymous with modern elegance, refined styling, and timeless aesthetic storytelling.

Built around the idea that every lasting look begins long before the final outfit, makeup, or styling touch, the campaign places focus on the layer that matters most: skin. Because before you style anything else, you style your skin first.

At the heart of the collaboration is Sulwhasoo’s globally celebrated First Care Activating Serum, Korea’s No.1 anti-ageing serum and the essential first step after cleansing. Powered by over 60 years of pioneering Ginseng research, the serum is designed to support skin resilience, strengthen the skin barrier, and prepare skin to better absorb everything layered after. It is skincare created not just to treat skin, but to transform the way it receives care.

Paired with the deeply nourishing Concentrated Ginseng Rejuvenating Cream, the ritual becomes an expression of Sulwhasoo’s signature philosophy where heritage, innovation, and holistic beauty come together with modern sophistication.

Through Rhea Kapoor’s lens, the campaign explores beauty as intention rather than excess. Thoughtful. Refined. Effortless. A reminder that the most timeless looks are never rushed; they begin with the right foundation.

Because before every memorable look, there is the first layer. And before beauty becomes visible, it is first cared for.

Discover the world of Sulwhasoo and shop the range on Nykaa.