Mar 23: Swiss Beauty, one of India’s fastest-growing beauty brands, today announced an official partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch a limited-edition FRIENDS-inspired CRAZE makeup collection.

Designed to blend nostalgia with contemporary beauty, the collection brings the beloved FRIENDS characters and iconic moments to life through trend-led, playful, and collectible makeup products. The range caters to millennial and Gen Z consumers, offering a unique mix of emotional familiarity and modern beauty functionality.

Commenting on the launch, Vidushi Goyal, Chief Marketing Officer, Swiss Beauty, said:
"The FRIENDS-inspired CRAZE range celebrates nostalgia and individuality, combining the timeless appeal of FRIENDS with Swiss Beauty’s focus on innovation. This collection creates a fun, collectible, and emotionally engaging beauty experience that seamlessly fits into modern routines."

Mohit Goyal, Co-Founder & Director, Swiss Beauty, added:
"Through this collaboration, we connect with a new generation of beauty enthusiasts, blending global pop culture with high-quality, accessible makeup. The FRIENDS-inspired CRAZE collection reflects our commitment to trend-forward products that inspire self-expression."

Collection Highlights:

• Glownagi Tinted Moisturiser: Hydrating, lightweight tinted moisturiser inspired by Ross, Rachel & Phoebe for a fresh, dewy glow.
• Monica Clean Makeup Remover Wipes: Gentle yet effective wipes infused with Green Tea and Calendula Extracts for clean, soothed skin.
• How You Doin’ Lip & Cheek Mud: Cushiony all-in-one tint for lips and cheeks inspired by Joey Tribbiani, delivering a natural flush.
• Oh. My. Moisture. Lip Balm: Hydrating lip balm inspired by Janice, enriched with Hyaluronic Acid and Shea Butter.
• Press-On Nails: Character-inspired, salon-ready nails for instant, effortless style.

The FRIENDS-inspired CRAZE Collection is available both online and offline across India, allowing fans to experience playful, expressive beauty while celebrating their favorite pop-culture moments.